Our Approach

Rhythm is driven by surf inspired design crafted for the coast. We’re working hard to make surf apparel more sustainable.

Tread lightly. Surf often.

As an Australian-born brand, our design ethos has always been connected to the environment — particularly the ocean. We want to ensure that our coastal landscapes remain unchanged and unspoiled for future generations, which is why Rhythm is firmly committed to improving its sourcing, waste, and creative processes.

Tread lightly. Surf often.

As an Australian-born brand, our design ethos has always been connected to the environment — particularly the ocean. We want to ensure that our coastal landscapes remain unchanged and unspoiled for future generations, which is why Rhythm is firmly committed to improving its sourcing, waste, and creative processes.

Sustainable fabrics.  

A growing selection of our apparel is crafted from organic cotton, linen, and ramie, along with recycled nylon and recycled polyester.

Sustainable fabrics.  

A growing selection of our apparel is crafted from organic cotton, linen, and ramie, along with recycled nylon and recycled polyester.

REDUCED WASTE.

Through smarter inventory management, we’re working
hard to reduced waster across our supply chain.

1,600,000 less paper sheets

By eliminating our need for printed catalogues, we roughly save 1,600,000 paper sheets each year. we are already on our way with key regions taking the paperless option.

32,000 less samples

Our goal to become 100% digital will save the development of 32,000 salesmen samples per year, resulting in less raw material and energy consumption.

400,000 less kms driven

If our sales team were able to connect with you digitally rather than by car, we estimate they would drive collectively 400,000 less km per year.

Sustainable packaging.

Wherever possible, we use compostable packaging, recycled packaging, and FSC-approved swing cards.

Sustainable packaging.

Wherever possible, we use compostable packaging, recycled packaging, and FSC-approved swing cards.

Giving back.

Rhythm supports a growing network of community groups, surfers, artists, and local creatives. We’re committed to increasing our community support, giving something back to organisations that share our values.

Giving back.

Rhythm supports a growing network of community groups, surfers, artists, and local creatives. We’re committed to increasing our community support, giving something back to organisations that share our values.

Digital first.

Our goal is to move our entire wholesale business online. By doing that, we will save the production of 32,000 product samples each year, along with 1.6 million pages of printed catalogues. We want to eliminate as much carbon and physical material as possible.  

Digital first.

Our goal is to move our entire wholesale business online. By doing that, we will save the production of 32,000 product samples each year, along with 1.6 million pages of printed catalogues. We want to eliminate as much carbon and physical material as possible.  

Our culture.

Culture is a big part of Rhythm. Every member of our team lives and breathes the sustainable, coastal lifestyle. We provide our staff with reusable Pargo coffee cups, recycle our office waste, and use eco-friendly cleaning products. Everyone is encouraged to take lunchtime surf breaks and get some fresh air by the beach.

Our culture.

Culture is a big part of Rhythm. Every member of our team lives and breathes the sustainable, coastal lifestyle. We provide our staff with reusable Pargo coffee cups, recycle our office waste, and use eco-friendly cleaning products. Everyone is encouraged to take lunchtime surf breaks and get some fresh air by the beach.